Cookie policy

What cookies are

A cookie is a small text file that a website stores in your browser to remember information from one page to another. Local storage and session storage in your browser work in a similar way, and this website uses them for two purposes concerning you. Here we refer to all of them as tools, and we list them all.

Technical tools, always active

They enable the website to perform what you request, they do not identify you, and they do not leave the website: for this reason, the law does not require prior consent.

• NEXT_LOCALE: the language of the page you are reading. It is set by the website on each page, and is deleted when you close your browser.
• pv_lingua: the language you selected from the switcher, to offer it again on your next visit. It is set by the website only when you choose a language, and lasts 1 year.
• tpv.consent, in the local storage of the browser: your cookie choice, the version of this page to which it refers, the date, and a random identifier linking it to the record of choices. It is valid for 6 months, after which the cookie banner reappears.
• pv:modulo, in the session storage of the browser: the draft of a form you are completing, so that it is not lost if you close and reopen the window. It remains on your device, does not reach us, and is deleted when you close the tab or submit the request.
• pv_area, with pv_area.0 and pv_area.1 when the session is long: your session in the Private area, recorded only after signing in. Pages cannot read it. It lasts up to 400 days from the most recent session renewal, and is deleted when you sign out.
• pv_area_gettone: confirmation that you arrive from a sign in or password recovery link. It lasts 15 minutes, and is deleted after use.

Tools that depend on your choice

On your first visit, a banner offers you three options with equal prominence: accept all, refuse all, or choose category by category. Until you respond, none of these tools is loaded and no data regarding your browsing leaves the website. This page lists all the tools that the website can use; which ones are active is shown by the banner, because an option appears only if there is at least one tool on the website that uses it, and if there are none, the banner does not appear.

Statistics. With this consent, the website uses Google Analytics to count visits in aggregate form and understand which pages are useful. Google Analytics sets the _ga cookie, which distinguishes one browser from another, and a cookie whose name begins with _ga_ followed by the code of our Analytics property, which preserves session state. Google sets their duration at 2 years; on this website they last 6 months, matching the duration of your choice.

Marketing. With this consent, the website uses the Google Ads tag and the Meta Pixel, to know whether a visit originates from an advertisement and to allow Google and Meta to show you relevant advertisements on their platforms. The Google Ads tag sets the _gcl_au and _gcl_aw cookies, which last 90 days. The Meta Pixel sets the _fbp and _fbc cookies, which last 90 days. These platforms may link the visit to your profile with them: this is the only instance in which your browsing on this website reaches an advertising network, and it occurs only after your consent.

Google code loads only after you have accepted at least one of the two options, and receives your decision on each: if you accept statistics and refuse marketing, Google does not set advertising cookies and receives the signal that the visit cannot be used for advertising.

The Google Tag Manager container. With consent for marketing, the website may also load a Google Tag Manager container, the tool through which campaign managers add a tag without altering the website. It activates only after your consent, and after your choice has already been communicated to Google: no tag within it can activate earlier. Any tool added to the container represents a change to this page. We update this page first, and then the cookie banner requests your consent again.

How to change your mind

You can change your choice at any time using the Cookie preferences link at the bottom of every page. If you withdraw consent, the tools in that category cease measuring and the cookies they had set are deleted. Your choice remains valid for 6 months: thereafter it lapses, the tools are deactivated, their cookies are deleted, and the cookie banner returns. It also returns earlier if this page changes in a material way, for example when a new tool is added.

The record of choices

Each time you make a selection, via the banner or preferences, the website records the choice in our archive: the random identifier stored in your browser, the version of this page, the two decisions, whether the choice was made via the banner or preferences, the timestamp, the language, the page URL without parameters, and the browser type. The network address is not recorded. Each choice forms a new entry, including any change of mind. The record serves to demonstrate what you chose and when, and is retained for 5 years.

Who receives the data

Google Analytics, the Google Ads tag, and Google Tag Manager are services of Google Ireland Limited; the Pixel is a service of Meta Platforms Ireland Limited. Each company receives data collected by its own tools pursuant to its terms, and may transfer such data to the United States: Google LLC and Meta Platforms, Inc. participate in the Data Privacy Framework between the European Union and the United States. Other providers for the website are set out in the privacy policy.

Content from other providers

Home pages, the contact page, and the Private area display a map. Its map tiles are supplied by CARTO (CartoDB Inc.), and are requested only when the map is about to enter the screen: anyone who does not scroll to the map does not request them. To deliver them, CARTO receives the network address of your device, the referring page, and the browser type, and retains the address with its final portion stripped for 30 days. It does not set cookies: we have verified this on the pages of the website.

How to manage them in your browser

Every browser allows you to view cookies, delete them, and prevent them from being set: instructions can be found in its privacy settings. If you block technical tools, the website will not remember the language you selected, and the Private area will not keep you signed in.

Data controller and updates

The data controller is BC Luxury S.r.l., VAT number IT02932560903; for any enquiry please write to info@theprimevillas.com. This page is updated whenever the tools on the website change. For data submitted via forms, the privacy policy applies. Last revised: 30 September 2026.